McDonald’s is set to take over as the primary sponsor of the French league starting in July for the next three seasons, the league announced on Thursday.
The renowned fast-food chain is stepping in to replace Uber Eats as the title sponsor of Ligue 1, although specific financial terms of the agreement were not disclosed.Inside Tiger Woods’ Key Role: Driving Talks on PGA Tour Investments
Reportedly, according to L’Equipe newspaper, McDonald’s will be paying approximately 30 million euros per season ($33 million), a significant increase compared to the approximately 16 million euros ($17.5 million) per season previously paid by Uber Eats, though the source of this information was not specified.Scotland Women’s Six Nations Squad Announced: Exeter Chiefs’ Mairi McDonald Among Key Players
In a statement, the French league expressed excitement about the collaboration, stating, “This partnership signifies the convergence of two influential entities deeply embedded in the daily lives and collective imagination of the French populace. Through its extensive network of 1,560 restaurants across the nation, McDonald’s will facilitate Ligue 1 in establishing an even closer connection with its fans throughout the country.”
